Below are helpful resources for coaches, parents and media.


Football Matters, an initiative of the National Football Foundation, is a where you can get information and resources about participating in the game of football. In addition you fill find news about the game and at all levels.


Suggested Guidelines for Parents And Coaches to Discuss
Goal: Safety Should Be Top Priority For All

  • Firm understanding among all parties that safety is the top priority
  • Certification and training coaches have received (head coaches certification, Keep the Head Out of Football, etc.)
  • Pre-season and in-season practice policy (amount of contact, full pads, etc.)
  • Heat policy relative to all activities
  • Review the Concussion Management Policy and protocols, e.g., removed from practice or game, no participation until cleared by Concussion Oversight Team, etc.
  • If applicable, discuss baseline concussion testing programs
  • Helmet and equipment safety standards and procedures (i.e., quality helmets that are certified every year and fitted by a trained professional)
  • Critical importance of a quality mouthpiece (invest in a mouthpiece for better protection)
  • Information on the safety personnel available at practices and games (physicians, trainers, ambulances, etc.)
  • Discuss and review any emergency management plans and protocol concerning major injuries, lightning, etc.
  • Outside of safety, engage in conversations about why you want your kids to play and coaches can provide insights on the other benefits the game provides (discipline, teamwork, increased focus on academics, etc.)

USA Football is setting the standards and best practices to advance coach and player development. To learn more and help USA Football promote and drive smarter football nationwide, visit here.

American Development Model
The American Development Model (ADM), created by the United States Olympic Committee and first introduced by USA Hockey, serves as a framework for long-term athlete development. The ADM joins Heads Up Football in USA Football’s ongoing commitment to advancing the sport for millions of young athletes across our nation.

Heads Up Football
Heads Up Football is the safer way to practice and play. USA Football has worked with leaders in both medicine and sport across the country to create a full-featured program that any league or school can use to address key safety issues — and ensure that every coach understands and knows how to implement each component of the program.

FUNdamentals introduces athletes, ages 5-15, to football by teaching basic skills in a fun and energetic environment. Clinicians use a series of drills to show passing, catching and running skills in a non-contact setting.

The Positive Coaching Alliance (PCA) develops through resources for youth and high school sports coaches, parents, administrators and student-athletes.

Why Positive is Powerful
A positive approach gets the most from youth and high school athletes, which is what coaches, parents and the athletes themselves want. Staying positive also helps youth get the most out of sports.

Encouraging athletes with positive reinforcement helps them hear and heed the necessary corrections. With that winning combination of truthful, specific praise and constructive criticism, athletic performance improves and so do the chances that kids stick with sports longer and learn all the valuable life lessons inherently available through organized competition.

Academic research and real-world scoreboard results from millions of coaches, parents and athletes that PCA has trained and educated prove what the pro and college coaches on PCA’s National Advisory Board already know: Positive is powerful.

Pop Warner was founded in 1929, and continues to grow and serves as the only youth football, cheerleading & dance organization that requires its participants to maintain academic standards in order to participate. Pop Warner’s commitment to academics is what separates the program from other youth sports around the world.

With approximately 325,000 youth participants ranging from ages 5 to 16 years old, Pop Warner is the largest youth football, cheer and dance program in the world.

Good of the Game

Every day, hundreds of stories are told about the good of the game. Football Matters has compiled a list of recent stories about the good that comes from the game of football.

Herm Edwards has Arizona State player speak to team, surprises him with a scholarship
USA Today August 12, 2018

‘Football saved my life’: Vontae Diggs went from homeless to trying to make the Redskins roster
Richmond Times-Dispatch August 8, 2018

A Day in the Lives of Equipment Managers, the Unsung Heroes of College Football
Sports Illustrated August 6, 2018

Texans lineman Chad Slade: Football, family helped me overcome being bullied
Houston Chronicle July 25, 2018

Boy with Autism joins Erie Express football team for the day
Erie News Now July 21, 2018

Additionally, here are some helpful articles for parents thinking about letting their child play football.

Would you let your child play football?
CNN November 8, 2017

Youth Football: What are the Real Risks and Rewards?
Real Clear Life October 3, 2017

CTE concerns: ‘Should I let my kids play football or other contact sports?’
Turn to 10 September 22, 2017

I’m a brain scientist and I let my son play football
Yahoo! September 19, 2017

Some People Think Contact Sports Are “Abusive.” Here’s Why I Let My Kid Play Them, Anyway.
Redbook September 7, 2017

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